This is one of those fascinating reads that really gets you into the mind of the subject – in this case Marc Andreessen – who created the graphical web browser that kicked off the popular World Wide Web.
Having just had my role made redundant in a small ad agency that is suffering financially (I was the last digital employee), I think this article has some merit.
But I also think that ad agencies approach to digital in general is also part of their problem. But that’s probably a post for another day.
First update to the Cluetrain Manifesto in 16 years: cluetrain.com/newclues/