Journal

Unless marketing reclaims the four Ps, creative agencies will be dead in five years

Having just had my role made redundant in a small ad agency that is suffering financially (I was the last digital employee), I think this article has some merit. 

But I also think that ad agencies approach to digital in general is also part of their problem. But that’s probably a post for another day.

https://www.marketingmag.com.au/hubs-c/marketing-reclaim-four-ps-creative-agencies-dead/