The OBM Advertising website was part of a re-branding of the company and the company's first responsive site. I led Creative Direction, UX/UI design, and was responsible for all front-end development.
A major design goal was for a visually heavy site with fast page performance. The solution was to limit full-screen fluid background images to the homepage only, and use smaller images in fluid grids elsewhere.
The Work page does this well and shows the strong visual designs created by the agency, with the Team page combining staff images and hiding staff descriptions in the grid itself.
The most interesting aspect of the site’s development is that the responsive breakpoints are all content-based, as opposed to device-based. This means the site is always ready for new devices screen sizes and probably has a much longer lifespan than a responsive site with device-based breakpoints.
Prior to finishing with OBM, I converted the site from statically generated HTML (using Mixture.io) to ExpressionEngine.